SK-II, an undisputed leader in the prestige beauty world, faced the challenge of capturing and converting a new generation of high-value consumers in the hyper-competitive premium anti-aging sector. While their brand recognition was strong, their digital footprint needed a strategic overhaul to translate brand equity into dominant search engine visibility and direct online revenue. They needed a partner who could not only navigate the nuances of luxury digital marketing but also deliver measurable, top-tier results.
We were initially brought on to spearhead a comprehensive SEO and SEM campaign targeting this discerning demographic. Our strategy was twofold: first, we used data-driven SEO to capture high-intent organic traffic, optimizing content around core brand pillars like Pitera™ and targeting long-tail keywords specific to sophisticated skincare concerns.
Simultaneously, our aggressive SEM strategy deployed highly-tuned ad campaigns across search and social platforms, ensuring SK-II was the premier result for consumers ready to purchase. This integrated approach led to market-leading results within just two quarters, including a #1 ranking for several key commercial keywords and a 60% uplift in qualified organic traffic.
The phenomenal success of our initial campaign solidified our partnership, and SK-II entrusted us with two critical expansions. First, we were tasked with spearheading their entry into the complex Chinese digital ecosystem through a tailored Baidu SEO strategy. Recognizing that a simple translation of our Google strategy would fail, we developed a ground-up approach for Baidu's unique algorithm, leading to a significant increase in brand visibility and engagement in mainland China.